MTRCB Launches its 2015 TV and Film Infomercial

2 015 marks the 30 th year of the Movie and Television Review and Classification Board (MTRCB). To kick off the celebration of its anniversary, MTRCB formally launched its new infomercial on 23 February 2015 at 2:00 p.m., MTRCB Building. Directed by renowned film and television director Jose Javier “Joey” Reyes, Jr., DGPI and conceptualized by Mr. Erlito “Lilit” Reyes, the infomercial features actors-spouses Ryan and Judy Ann Agoncillo in a typical morning situation at home. In such scene, their depicted child picks up a word from a TV feature and asks the elders in the house what it means. The infomercial aims to challenge parents and responsible adults to be aware of the media content our children are exposed to, and to be mindful of the MTRCB’s classification ratings. Parents are also reminded that the primary duty in guiding their children as to the media the latter see still rests in them. Details of the infomerci...